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Pouring Profits with Beverage Programs to Boost Your Bottom Line


As we look for innovative ways to boost sales and enhance customer experiences, beverage programs have emerged as a key trend. But it's not just about having a few specialty drinks on the menu; today's savvy restaurants and hospitality establishments are investing in coffee and beer programs to provide profitable revenue streams that complement their culinary offerings.

What Makes a Beverage Program?

A comprehensive beverage program encompasses a well-curated selection of beverages designed to satisfy the tastes of a broad customer base. These could include coffee, craft beer, cocktails, mocktails, and non-alcoholic options like smoothies. The idea is to give customers such an appealing selection that the beverages become a primary reason for a visit, not just an afterthought.

Profit Margins

Beverages generally have higher profit margins compared to food items, making them a lucrative addition to your menu. The actual profit margin will vary depending on factors like your overhead expenses and pricing strategy, but you could generate a profit margin of 60% or higher for both specialty coffees and craft beer.

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Coffee Programs — Not Just a Morning Affair

The popularity of coffee culture has raised the bar for quality coffee. Today's customers are looking for more than just a quick caffeine fix; they crave a complete coffee experience. Here are a few ideas to boost your coffee offerings (and revenue): 

  • Espresso Bar: Offer a range of espresso-based beverages like lattes, cappuccinos, and mochas.
  • Cold Brew and Nitro Brew: Perfect for hot months or as a trendy alternative to traditional hot coffee.
  • Themed Events: Host a latte art event or something focused on a holiday. These are opportunities to get customers in the door in the afternoons or evenings, too.


Craft Beer Programs — Tapping into Success

With the rise of microbreweries and general interest in craft beers, a great beer program is a social connector that brings people together — and to you! Happy Hours are always popular, but with craft beer, customers love the unique flavors, variety, and high-quality ingredients. Here are some ideas to capture more beer business:

  • Variety: A rotating selection of craft beers can keep regulars interested and attract beer enthusiasts.
  • Pairing Opportunities: Craft beers can be paired with specific foods to elevate the dining experience.
  • Seasonal and Limited Releases: Turn seasonal and limited release beer into an event. Host a launch party and have fun with it.


Adding a beverage program with varied coffee and beer options can serve as a profitable revenue stream and a competitive differentiator. It's not just about quenching thirst; it's about providing an experience that will have customers ordering food and coming back.

Contact One Source Reps today to schedule a free beverage consultation!